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Definition of a Logo

A logo consists of two basic elements—a graphic mark and the name of the organization in a specific typeface (logotype)—used in a carefully designed relationship. Together, these elements graphically represent an organization or program, conveying an identity to the public. They are a unit and may not be separated.

Graphic Standards

1. Use logos as designed. Do not omit, add or modify elements.

• Use only authorized original electronic art. Do not redraw, re-proportion or modify the logo in any way.
   
• You may scale logos up or down providing you constrain their proportions.
   
• Do not add other images or type to a logo.

2. A logo is a primary page design element in terms of its size, position and appearance. It should not be treated as a last-minute addition to a page layout.

• When placing a logo on a page, position it at the top, as in a stationery application, or at the bottom, as a signature element.
   
• Logos must be large enough to ensure that the elements of the mark are distinguishable and sharp and that the logotype is clearly legible.
   
• Do not use logo art that is blurry, fuzzy, jagged-edged or distorted.
   
• Allow adequate space around a logo for it to be clearly and comfortably visible, and separate from other elements on a page.
   
• Do not screen logos back; use as watermarks; or as part of an illustration.
   
• Do not place or reverse out a logo on screened or mixed-color backgrounds that compromise legibility or clarity.

3. Each college logo has an official color designation or multiple color system, which should be used whenever possible. However, a logo may be reproduced in a single color, when appropriate. Examples include:

• Embossed or foil-stamped
   
• Black only
   
• White reversed out of a dark,
  solid background
   
• Any single color, provided that it is legible.
• Do not apply unofficial multiple colors to the elements of a logo.

If you have any questions regarding the use of college logos, please consult with the Marketing & Communication Office.