Foothill CollegeApproved Course Outlines

Fine Arts and Communication Division
THTR 57ACTOR MARKETING STRATEGIESSummer 2015
4 hours lecture.4 Units

Total Quarter Learning Hours: 48 (Total of All Lecture, Lecture/Lab, and Lab hours X 12)
 
 Lecture Hours: 4 Lab Hours: Lecture/Lab:
 Note: If Lab hours are specified, see item 10. Lab Content below.

Repeatability -
Statement: Not Repeatable.

Status -
 Course Status: ActiveGrading: Letter Grade Only
 Degree Status: ApplicableCredit Status: Credit
 Degree or Certificate Requirement: AA Degree
 GE Status: Non-GE

Articulation Office Information -
 Transferability: CSUValidation: 7/11;11/12;11/13;9/14

1. Description -
Developing effective marketing strategies for a career in theatre. The actor's process in preparation for theatrical auditions, selection of appropriate audition performance pieces for the presentation of self in various audition settings, and the development of industry standard self-promotion materials.
Prerequisite: None
Co-requisite: None
Advisory: THTR 20A; not open to students with credit in THTR 43G.

2. Course Objectives -
The student will be able to:
  1. Interpret and absorb the psychology of the audition process from the perspectives of actor, director, casting director, and talent agent.
  2. Develop a working resume, headshot, cover letter, and other personal marketing materials.
  3. Research appropriate audition monologues drawn from published plays.
  4. Analyze and comprehend the skill of cold reading technique.
  5. Understand preparation skills for various theatrical auditioning formats.
  6. Evaluate and apply the precepts of traditional and "non-traditional" casting issues, as they relate to contemporary employment prospects.
3. Special Facilities and/or Equipment -
  1. A large classroom with media capability.
  2. College library play collection.

4. Course Content (Body of knowledge) -
  1. The business of acting and auditioning, and career options.
    1. Research and define the varying perspectives in the auditioning process.
    2. Research and understand the business unions: the pros and cons of joining and requirements for eligibility.
    3. Auditioning seminars with guest professionals including actors, directors, casting directors, and talent agents.
  2. Identify what constitutes professional quality marketing materials: resume, headshot, cover letter, appropriate for auditions and follow-up correspondence.
    1. Develop a working resume, cover letter, headshot, postcards, business cards and other promotional materials.
  3. Auditioning with a monologue.
    1. Research appropriate resources for monologue acquisition.
    2. Investigate and choose monologues for audition purposes.
    3. Define different styles of audition materials including: contemporary (comedic or dramatic), classical (comedic or dramatic), musical (comedic or dramatic), Shakespearean (comedic or dramatic).
  4. Cold reading technique: with reader or partner, instant and prepared.
    1. Understand the process and development of cold reading skills when using a variety of scripts.
    2. Define and analyze the step-by-step process of cold reading techniques.
  5. Sides: Active Choices, Specificity, Character Memory
    1. Analyze needed skills and techniques for greatest efficacy in auditions.
    2. Compare and contrast a variety of approaches in the treatment of text.
  6. Investigate industry resources for employment opportunities.
    1. Research local theatre companies and analyze casting trends.
    2. Research and locate appropriate employment opportunity resources.
5. Repeatability - Moved to header area.
 
6. Methods of Evaluation -
  1. Developing first draft and final draft of professionally formatted resume
  2. Developing and acquiring a working headshot
  3. Researching and identifying at least two appropriate contrasting monologues
  4. Identifying techniques useful for instant and prepared cold readings
  5. Submitting self-promotion package for final project
  6. Familiarizing with and identifying career venues and opportunities.
7. Representative Text(s) -
Gillespie, Bonnie. Self-Management for Actors: Getting Down to (Show) Business. 4th ed. Los Angeles: Cricket Feet Publishing, 2013.
O'Neil, Brian. Acting as a Business: Strategies for Success. New York, N.Y.: Vintage, 2009.

8. Disciplines -
Theatre Arts
 
9. Method of Instruction -
  1. Lecture presentations and classroom discussion lead by instructor and guest professionals.
  2. Group and individual projects and presentations of prepared work assignments and marketing materials.
  3. In-class practice of exercises in textual analysis technique, followed by instructor-guided critique.
  4. Group presentations of major projects followed by in-class discussion and evaluation.
 
10. Lab Content -
Not applicable.
 
11. Honors Description - No longer used. Integrated into main description section.
 
12. Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
  1. Writing of industry standard resume, cover letter and self-promotional materials
  2. Write research paper on career opportunities for the local and non-local actor.
  3. Reading and written breakdown of individually assigned playscripts.
  4. Reading assignments from textbooks on auditioning techniques and standards, and marketing strategies.
13. Need/Justification -
This course is a restricted support course for the AA degree in Theatre Arts.


Course status: Active
Last updated: 2015-05-05 08:05:52


Foothill CollegeApproved Course Outlines