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Effective: Fall 2012
GID 36TYPOGRAPHY4 Unit(s)

Advisory: Advisory: GID 33 and 41 or proficiency using Illustrator software; not open to students with credit in GID 54 or GRDS 62.
Grade Type: Letter Grade, the student may select Pass/No Pass
Not Repeatable.
FHGE: Non-GE Transferable: CSU/UC
3 hours lecture, 3 hours laboratory. (72 hours total per quarter)

Student Learning Outcomes -
  • A successful student will be able to identify major type families and typefaces by their qualities and characters. (Created By Department - Graphic & Interactive Design (GID))
  • A successful student will be able to demonstrate an understanding of typographic design principles and techniques in creating finished projects. (Created By Department - Graphic & Interactive Design (GID))
Description -
Exploration and experimentation with letter forms and page layout for expressive communication. Fundamental typographic principles, font recognition, and analysis of both historical and post modern design theory. Emphasis on content, form, and technique for effective use of typography in ads, posters, newsletters and other visual communications.

Course Objectives -
The student will be able to:
  1. demonstrate ability to use type both as a design element and a tool for communicating ideas and information in a culturally-diverse marketplace.
  2. demonstrate an awareness of typographic composition and layout principles and there effect on legibility and readability
  3. achieve appropriate moods, texture, emphasis, and fitness of purpose with type.
  4. recognize and appreciate the typographic contributions made by people from diverse cultures and backgrounds.
  5. demonstrate effective use of computer software to create hard copy prints for class critique and portfolio presentation.
Special Facilities and/or Equipment -
  1. A multimedia classroom with lighting and wall space suitable for viewing art work and projected images. An integrated or separate facility with student workstation configurations to include hard drives; color monitors; mice or electronic drawing tablets; keyboards; scanner, print output device; and software. Hot type cabinets and a printing press.
  2. When taught via Foothill Global Access: on-going access to computer with java-script enabled Internet browsing software, media plug-ins, and relevant computer graphics applications.

Course Content (Body of knowledge) -
  1. Overview of typography
    1. History and development of typography
      1. Oldstyle, Transitional, Modern, Egyptian, and Sans Serif
      2. Hand-set typography and electronic typography
      3. Contributions by individuals from diverse cultural backgrounds
    2. Type design and artistic style
      1. Artistic contributions by individuals from diverse cultural backgrounds
      2. Cultural and historical typographic styles
  2. Page layout demonstrations and techniques
    1. Measurements
    2. Dimensions of type
    3. Spacing
  3. Principles of visual communication
    1. Hot and wood type experimenting
    2. Principles of composition
    3. Typographic readability and legibility
    4. Creative problem solving
  4. Designing with type
    1. Strategies for effective visual communication.
    2. Using the grid as a design and layout foundation
    3. Exploring solutions for achieving typographic sensitivity, mood, dramatic emphasis and professional standards
  5. The business of typography
    1. Job opportunities
    2. Copyright issues
Methods of Evaluation -
  1. Completed student projects
  2. Class discussion and critiques
  3. Written paper on topic of Typography
  4. Written examinations
Representative Text(s) -
Clair, Kate. A Typographic Workbook, New York, NY: John Wiley & Sons, 2009.
Instructor generated materials.

Disciplines -
Graphic Design
 
Method of Instruction -
Lecture, Discussion, Electronic discussions/chat, Laboratory, Demonstration.
 
Lab Content -
Digital and traditional typographic techniques
  1. Page layout demonstrations and techniques
    1. Measurements
    2. Dimensions of type
    3. Spacing
  2. Principles of visual communication
    1. Hot and wood type experimenting
    2. Principles of composition
    3. Typographic readability and legibility
    4. Creative problem solving
  3. Designing with type
    1. Strategies for effective visual communication.
    2. Using the grid as a design and layout foundation
    3. Exploring solutions for achieving typographic sensitivity, mood, dramatic emphasis and professional standards
 
Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
  1. Example of required reading assignments - Lesson 4:
Pages 147-153, 77-98, 108-120 in the textbook "Typography"
  • Example of required writing assignments - Project 2:
  • Write a one page paper about a designer who creates fonts and his or her fonts. Include some background on the designer, their philosophy of fonts and design (why they design fonts). You may write your own impressions and opinions as well.