Foothill CollegeApproved Course Outlines

Fine Arts and Communication Division
GID 36TYPOGRAPHYFall 2012
3 hours lecture, 3 hours laboratory.4 Units

Total Quarter Learning Hours: 72 (Total of All Lecture, Lecture/Lab, and Lab hours X 12)
 
 Lecture Hours: 3 Lab Hours: 3 Lecture/Lab:
 Note: If Lab hours are specified, see item 10. Lab Content below.

Repeatability -
Statement: Not Repeatable.

Status -
 Course Status: ActiveGrading: Letter Grade with P/NP option
 Degree Status: ApplicableCredit Status: Credit
 Degree or Certificate Requirement: AA Degree
 GE Status: Non-GE

Articulation Office Information -
 Transferability: BothValidation: 7/1/05;6/9;12/9;12/14/10

1. Description -
Exploration and experimentation with letter forms and page layout for expressive communication. Fundamental typographic principles, font recognition, and analysis of both historical and post modern design theory. Emphasis on content, form, and technique for effective use of typography in ads, posters, newsletters and other visual communications.
Prerequisite: None
Co-requisite: None
Advisory: GID 33 and 41 or proficiency using Illustrator software; not open to students with credit in GID 54 or GRDS 62.

2. Course Objectives -
The student will be able to:
  1. demonstrate ability to use type both as a design element and a tool for communicating ideas and information in a culturally-diverse marketplace.
  2. demonstrate an awareness of typographic composition and layout principles and there effect on legibility and readability
  3. achieve appropriate moods, texture, emphasis, and fitness of purpose with type.
  4. recognize and appreciate the typographic contributions made by people from diverse cultures and backgrounds.
  5. demonstrate effective use of computer software to create hard copy prints for class critique and portfolio presentation.
3. Special Facilities and/or Equipment -
  1. A multimedia classroom with lighting and wall space suitable for viewing art work and projected images. An integrated or separate facility with student workstation configurations to include hard drives; color monitors; mice or electronic drawing tablets; keyboards; scanner, print output device; and software. Hot type cabinets and a printing press.
  2. When taught via Foothill Global Access: on-going access to computer with java-script enabled Internet browsing software, media plug-ins, and relevant computer graphics applications.

4. Course Content (Body of knowledge) -
  1. Overview of typography
    1. History and development of typography
      1. Oldstyle, Transitional, Modern, Egyptian, and Sans Serif
      2. Hand-set typography and electronic typography
      3. Contributions by individuals from diverse cultural backgrounds
    2. Type design and artistic style
      1. Artistic contributions by individuals from diverse cultural backgrounds
      2. Cultural and historical typographic styles
  2. Page layout demonstrations and techniques
    1. Measurements
    2. Dimensions of type
    3. Spacing
  3. Principles of visual communication
    1. Hot and wood type experimenting
    2. Principles of composition
    3. Typographic readability and legibility
    4. Creative problem solving
  4. Designing with type
    1. Strategies for effective visual communication.
    2. Using the grid as a design and layout foundation
    3. Exploring solutions for achieving typographic sensitivity, mood, dramatic emphasis and professional standards
  5. The business of typography
    1. Job opportunities
    2. Copyright issues
5. Repeatability - Moved to header area.
 
6. Methods of Evaluation -
  1. Completed student projects
  2. Class discussion and critiques
  3. Written paper on topic of Typography
  4. Written examinations
7. Representative Text(s) -
Clair, Kate. A Typographic Workbook, New York, NY: John Wiley & Sons, 2009.
Instructor generated materials.

8. Disciplines -
Graphic Design
 
9. Method of Instruction -
Lecture, Discussion, Electronic discussions/chat, Laboratory, Demonstration.
 
10. Lab Content -
Digital and traditional typographic techniques
  1. Page layout demonstrations and techniques
    1. Measurements
    2. Dimensions of type
    3. Spacing
  2. Principles of visual communication
    1. Hot and wood type experimenting
    2. Principles of composition
    3. Typographic readability and legibility
    4. Creative problem solving
  3. Designing with type
    1. Strategies for effective visual communication.
    2. Using the grid as a design and layout foundation
    3. Exploring solutions for achieving typographic sensitivity, mood, dramatic emphasis and professional standards
 
11. Honors Description - No longer used. Integrated into main description section.
 
12. Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
  1. Example of required reading assignments - Lesson 4:
Pages 147-153, 77-98, 108-120 in the textbook "Typography"
  • Example of required writing assignments - Project 2:
  • Write a one page paper about a designer who creates fonts and his or her fonts. Include some background on the designer, their philosophy of fonts and design (why they design fonts). You may write your own impressions and opinions as well.
    13. Need/Justification -
    This course is a required core course for the AA and Certificate of Achievement in Graphic & Interactive Design. This course transfers to CSU/UC.


    Course status: Active
    Last updated: 2012-11-06 08:58:18


    Foothill CollegeApproved Course Outlines