Foothill CollegeApproved Course Outlines

Fine Arts and Communication Division
3 hours lecture, 3 hours laboratory.4 Units

Total Quarter Learning Hours: 72 (Total of All Lecture, Lecture/Lab, and Lab hours X 12)
 Lecture Hours: 3 Lab Hours: 3 Lecture/Lab:
 Note: If Lab hours are specified, see item 10. Lab Content below.

Repeatability -
Statement: Not Repeatable.

Status -
 Course Status: ActiveGrading: Letter Grade with P/NP option
 Degree Status: ApplicableCredit Status: Credit
 Degree or Certificate Requirement: AA Degree,   Certificate of Achievement
 GE Status: Non-GE

Articulation Office Information -
 Transferability: BothValidation: 07/2005;1/26/11;12/5/12

1. Description -
Continuation of GID 34. Students design and produce a real-world graphic design campaign. Focus on creative solutions that effectively use type, image, and layout. Projects include branding, identity, newsletter, web site, and package design. Creative ideas are explored in sketches, rough layouts, comps, and final presentations. Students learn software skills using Adobe Acrobat, InDesign, Illustrator, Photoshop, and Dreamweaver to complete the graphic design activities in this course.
Prerequisite: GID 33.
Co-requisite: None
Advisory: Not open to students with credit in GID 52.

2. Course Objectives -
The student will be able to:
  1. apply the design process from conception to completion.
  2. define unique visual communication projects.
  3. construct complex design pieces on a professional level.
  4. evaluate the quality of work in terms of the communication objective and the design solution.
  5. manage time and resources of projects from conception to completion.
  6. demonstrate an understanding of the pre-press production process
  7. demonstrate an understanding of the web production process.
  8. communicate information in visual form to a culturally-diverse public.
3. Special Facilities and/or Equipment -
  1. A lecture room equipped with an instructional computer, high-resolution color monitor, projection system, scanner, print output device, software, and network connectivity. Lighting and wall space suitable for displaying and critiquing hard copy output and projected images.
  2. An integrated or separate facility with student workstation configurations to include hard drives; color monitors; mice or electronic drawing tablets; keyboards; scanners; print output device, software, and network connectivity.
  3. When taught via Foothill Global Access: on-going access to computer with java-script enabled Internet browsing software, media plug-ins, and relevant computer graphics applications.

4. Course Content (Body of knowledge) -
  1. Design process
    1. Information gathering and research
    2. Design and audience
      1. Client
      2. Consumer public
    3. Communication of information
      1. Communication objectives
      2. Design objectives
      3. Idea generation
      4. Concept development
  2. Collateral design
    1. Corporate campaigns
    2. Brand Identities
    3. Newsletters
    4. Web sites
    5. Packages
  3. Production and distribution
    1. Print publications
      1. Working with outside vendors
      2. Preparing files for pre-press and commercial printing
      3. Portable document production (PDF)
      4. Proofing
    2. Online publications
      1. Working with online service providers
      2. Uploading files
      3. File and directory management
      4. Usability testing
  4. Software demonstrations and techniques
    1. Digital image preparation for electronic media
      1. Toolbox
      2. Menu items
      3. Palettes
      4. File formats
    2. Web page layout
      1. Toolbox
      2. Menu items
      3. Palettes
      4. Importing text and graphics
      5. Typography
      6. File formats and file management
    3. Portable document format (PDF)
      1. Toolbox
      2. Menu items
      3. Palettes
      4. File formats and file management
    4. Skills and techniques in design presentation
  5. Visual Culture
    1. Visual communication in a global marketplace
    2. Artistic contributions by individuals from diverse cultural backgrounds
5. Repeatability - Moved to header area.
6. Methods of Evaluation -
  1. Completed student projects
  2. Full class critiques
  3. Student-teacher conferences
  4. Portfolio evaluation
7. Representative Text(s) -
Landa, Robin. Graphic Design Solutions. Cengage Learning 2010.

8. Disciplines -
Graphic Design.
9. Method of Instruction -
Lecture, Laboratory, Critiques.
10. Lab Content -
Software techniques
  1. Digital file preparation for print media
1. prepress
2. PDFs
3. File formats
2. Page layout
1. Toolbox
2. Menu items
3. Palettes
4. Grids
5. Importing text and graphics
6. Typography
7. Style sheets
8. File formats and file management
3. Skills and techniques in design presentation
11. Honors Description - No longer used. Integrated into main description section.
12. Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
Example reading assignment - Lesson 1:
Graphic Design Solutions: pages 135-149 Identity.
Project overview: page 150, Project 5.

Example writing assignment - Lesson 1:
Write a thorough creative brief for your project. You will be designing a complete campaign for a restaurant. Describe the restaurant, what type of food do they serve, who are the typical customers, where is it located, when is it open?
13. Need/Justification -
This course is a required core course for the AA degree and Certificate of Achievement in Graphic & Interactive Design. This course transfers to CSU and UC.

Course status: Active
Last updated: 2015-05-04 14:48:02

Foothill CollegeApproved Course Outlines