Print Version

Effective: Summer 2013

Prerequisites: Prerequisite: GID 33.
Advisory: Advisory: Not open to students with credit in GID 52.
Grade Type: Letter Grade, the student may select Pass/No Pass
Not Repeatable.
FHGE: Non-GE Transferable: CSU/UC
3 hours lecture, 3 hours laboratory. (72 hours total per quarter)

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Description -
Continuation of GID 34. Students design and produce a real-world graphic design campaign. Focus on creative solutions that effectively use type, image, and layout. Projects include branding, identity, newsletter, web site, and package design. Creative ideas are explored in sketches, rough layouts, comps, and final presentations. Students learn software skills using Adobe Acrobat, InDesign, Illustrator, Photoshop, and Dreamweaver to complete the graphic design activities in this course.

Course Objectives -
The student will be able to:
  1. apply the design process from conception to completion.
  2. define unique visual communication projects.
  3. construct complex design pieces on a professional level.
  4. evaluate the quality of work in terms of the communication objective and the design solution.
  5. manage time and resources of projects from conception to completion.
  6. demonstrate an understanding of the pre-press production process
  7. demonstrate an understanding of the web production process.
  8. communicate information in visual form to a culturally-diverse public.
Special Facilities and/or Equipment -
  1. A lecture room equipped with an instructional computer, high-resolution color monitor, projection system, scanner, print output device, software, and network connectivity. Lighting and wall space suitable for displaying and critiquing hard copy output and projected images.
  2. An integrated or separate facility with student workstation configurations to include hard drives; color monitors; mice or electronic drawing tablets; keyboards; scanners; print output device, software, and network connectivity.
  3. When taught via Foothill Global Access: on-going access to computer with java-script enabled Internet browsing software, media plug-ins, and relevant computer graphics applications.

Course Content (Body of knowledge) -
  1. Design process
    1. Information gathering and research
    2. Design and audience
      1. Client
      2. Consumer public
    3. Communication of information
      1. Communication objectives
      2. Design objectives
      3. Idea generation
      4. Concept development
  2. Collateral design
    1. Corporate campaigns
    2. Brand Identities
    3. Newsletters
    4. Web sites
    5. Packages
  3. Production and distribution
    1. Print publications
      1. Working with outside vendors
      2. Preparing files for pre-press and commercial printing
      3. Portable document production (PDF)
      4. Proofing
    2. Online publications
      1. Working with online service providers
      2. Uploading files
      3. File and directory management
      4. Usability testing
  4. Software demonstrations and techniques
    1. Digital image preparation for electronic media
      1. Toolbox
      2. Menu items
      3. Palettes
      4. File formats
    2. Web page layout
      1. Toolbox
      2. Menu items
      3. Palettes
      4. Importing text and graphics
      5. Typography
      6. File formats and file management
    3. Portable document format (PDF)
      1. Toolbox
      2. Menu items
      3. Palettes
      4. File formats and file management
    4. Skills and techniques in design presentation
  5. Visual Culture
    1. Visual communication in a global marketplace
    2. Artistic contributions by individuals from diverse cultural backgrounds
Methods of Evaluation -
  1. Completed student projects
  2. Full class critiques
  3. Student-teacher conferences
  4. Portfolio evaluation
Representative Text(s) -
Landa, Robin. Graphic Design Solutions. Cengage Learning 2010.

Disciplines -
Graphic Design.
Method of Instruction -
Lecture, Laboratory, Critiques.
Lab Content -
Software techniques
  1. Digital file preparation for print media
1. prepress
2. PDFs
3. File formats
2. Page layout
1. Toolbox
2. Menu items
3. Palettes
4. Grids
5. Importing text and graphics
6. Typography
7. Style sheets
8. File formats and file management
3. Skills and techniques in design presentation
Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
Example reading assignment - Lesson 1:
Graphic Design Solutions: pages 135-149 Identity.
Project overview: page 150, Project 5.

Example writing assignment - Lesson 1:
Write a thorough creative brief for your project. You will be designing a complete campaign for a restaurant. Describe the restaurant, what type of food do they serve, who are the typical customers, where is it located, when is it open?