|1. Description - |
|Application of principles and theories introduced in previously taken graphic arts courses to student-motivated projects. Projects address information gathering, idea generation, concept development, production and distribution.|
|2. Course Objectives - |
|The student will be able to: |
- define their own visual communication projects.
- demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution.
- manage the pace of their projects from conception to completion.
- evaluate the quality of their work in terms of the communication objective and the design solution.
- discuss the effectiveness of communication in graphic design and art projects.
- demonstrate an understanding the design and publishing process by successfully publishing a document.
- recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds.
|3. Special Facilities and/or Equipment - |
- Facilities: lecture room equipped with instructional computer, high resolution color monitor, scanner; software; projection system, and lighting suitable for displaying projected. An integrated or separate facility with student workstation configurations to include hard drives, CDROM drives, color monitors, image input and output hardware, electronic drawing tablets, keyboards, scanner, software and output devices including inkjet and toner based printers.
- When taught via Foothill Global Access:
- On-going access to computer with Email software and capabilities.
- Email address.
- Java-script enabled internet browsing software.
|4. Course Content (Body of knowledge) - |
- Publishing Projects
- History of books, periodicals and books as art (Lec)
- Contemporary publishing venues-traditional and digital (Lec)
- Contributions by individuals from diverse cultural backgrounds (Lec)
- Design and audience (Lec)
- One-of-a-kind and limited-edition publications (Lec)
- Distribution venues and systems (Lec)
- Project development
- Project Development (Lec)
- Defining goals and selecting a project (Lab)
- Defining communication objectives and design objectives (Lab)
- Research, idea development, comps, presentation and finished art (Lab)
- File and materials management (Lab)
- Graphic arts demonstrations and techniques
- Graphic arts software overview (Lec)
- Keeping current with software (Lec)
- Techniques, special effects and shortcuts (Lec)
- Construction of publishing projects (Lec)
- Graphic Arts Production
- Producing and publishing one-of-a-kind publications (Lab)
- Producing and publishing limited-edition publications (Lab)
- Producing and publishing on-line publications (Lab)
- Working with outside vendors and service providers (Lab)
- Preflighting production art jobs (Lab)
- Preparing files for service providers (Lab)
- Proofs, presschecks and delivery of published works (Lab)
- Critique and presentation
- presenting works of art for peer review (Lab)
- evaluation of content, context, form and technique (Lab)
|5. Repeatability - Moved to header area.|
|6. Methods of Evaluation - |
- Evaluation of projects
- Evaluation of approach, process and methodology
|7. Representative Text(s) - |
|Smith, Keith. Structure of the Visual Book. New York, NY: Keith Smith Books, 2009. |
|8. Disciplines - |
|Graphic & Interactive Design |
|9. Method of Instruction - |
|Lecture, Discussion, Oral presentations, Laboratory, Demonstration. |
|10. Lab Content - |
|Concept development sketches, planning and production sketches, preparation of prototypes, maquettes, digital files, inks and paper, printing, and curating of finished work. |
|11. Honors Description - No longer used. Integrated into main description section.|
|12. Types and/or Examples of Required Reading, Writing and Outside of Class Assignments - |
- Reading assignments from assigned textbook.
- Reading of handouts.
- Reading of internet research sites.
- Writing about art projects.
- Writing portfolio and artist's statements.
|13. Need/Justification - |
|This course is a restricted support course for the AA and Certificate of Achievement in Graphic & Interactive Design. |