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Effective: Summer 2014
MUS 50BENTERTAINMENT LAW & NEW MEDIA4 Unit(s)

Grade Type: Letter Grade Only
Not Repeatable.
FHGE: Non-GE Transferable: CSU
4 hours lecture, 1 hour laboratory. (60 hours total per quarter)

Student Learning Outcomes -
  • A successful student will analyze business models in online marketing and the new media field.
  • A successful student will describe and discuss the principles of copyright law as it applies to the Internet.
Description -
In-depth study and discussion of entertainment law as it applies to the emerging new media market and the music industry. Internet sales and distribution for new media, file sharing, licensing for the web, and digital copyright considerations. Promotional packages, web site development, delivery systems, career promotion strategies, contracts and touring. In-depth analysis of contracts and regulations/potential of starting an independent media production company, record label, or online retail site. Sampling licenses/international copyright law and publishing.

Course Objectives -
The student will be able to:
  1. Describe and discuss the principles of copyright law as it applies to the Internet.
  2. Analyze business models in online marketing and the new media field.
  3. Develop skills in marketing and promotion.
  4. Design a promotional package and related website.
Special Facilities and/or Equipment -
  1. When taught on campus: access to a CD and DVD player; classroom sound system, screen, overhead projection system.
  2. When taught via Foothill Global Access: on-going access to computer with Email software and capabilities; Email address; Java-script enabled internet browsing software.


Course Content (Body of knowledge) -
  1. Directed lectures by instructor and guests outlining specific guidelines in establishing realistic career goals; exploring business opportunities in the new media market.
  2. Developing a promotional package tied to the Internet and digital delivery systems.
  3. Examination of media marketing via the Internet.
  4. Continued exploration of technology on music with a focus on internet video and digital downloads.
  5. Exploration of emerging markets and media types, such as gaming via device, and newer forms such as web-based gaming.
Methods of Evaluation -
The student will demonstrate proficiency by:
  1. Presentation of a promotional package.
  2. Presentation of a marketing plan that addresses both traditional and web-based delivery.
  3. Development and presentation of a promotional website.
  4. Written midterm and final examination.
  5. Weekly quizzes on entertainment law.
Representative Text(s) -
Brabek, Jeffrey. Entertainment Industry Handbook, 4th edition.. Upper Saddle River, NJ: Prentice Hall, 2012.

Disciplines -
Commercial Music
Music
 
Method of Instruction -
  1. Lecture presentations and classroom discussion using the language of the entertainment industry and new media.
  2. In-class viewing of video interviews with entertainment industry and new media experts.
  3. Listening to and viewing streaming audio and video examples from various web distribution sites.
 
Lab Content -
Lab assignments can include:
  1. Data and sample rate encoding for audio and video.
  2. Web design for promotion.
  3. Logo design.
  4. Copyright registration.
  5. Service mark searches.
  6. Sample clearance searches.
  7. Creating sample podcasts, etc.
 
Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
  1. Written midterm and final examination.
  2. Written reviews of articles on new aspects of the entertainment industry.
  3. Read reviews of new aspects of media in the global marketplace.