Foothill CollegeApproved Course Outlines

Fine Arts and Communication Division
4 hours lecture, 1 hour laboratory.4 Units

Total Quarter Learning Hours: 60 (Total of All Lecture, Lecture/Lab, and Lab hours X 12)
 Lecture Hours: 4 Lab Hours: 1 Lecture/Lab:
 Note: If Lab hours are specified, see item 10. Lab Content below.

Repeatability -
Statement: Not Repeatable.

Status -
 Course Status: ActiveGrading: Letter Grade Only
 Degree Status: ApplicableCredit Status: Credit
 Degree or Certificate Requirement: AA Degree,   Certificate of Achievement
 GE Status: Non-GE

Articulation Office Information -
 Transferability: CSUValidation: 12/14/10; 11/16/12;10/13

1. Description -
In-depth study and discussion of entertainment law as it applies to the emerging new media market and the music industry. Internet sales and distribution for new media, file sharing, licensing for the web, and digital copyright considerations. Promotional packages, web site development, delivery systems, career promotion strategies, contracts and touring. In-depth analysis of contracts and regulations/potential of starting an independent media production company, record label, or online retail site. Sampling licenses/international copyright law and publishing.
Prerequisite: None
Co-requisite: None
Advisory: None

2. Course Objectives -
The student will be able to:
  1. Describe and discuss the principles of copyright law as it applies to the Internet.
  2. Analyze business models in online marketing and the new media field.
  3. Develop skills in marketing and promotion.
  4. Design a promotional package and related website.
3. Special Facilities and/or Equipment -
  1. When taught on campus: access to a CD and DVD player; classroom sound system, screen, overhead projection system.
  2. When taught via Foothill Global Access: on-going access to computer with Email software and capabilities; Email address; Java-script enabled internet browsing software.

4. Course Content (Body of knowledge) -
  1. Directed lectures by instructor and guests outlining specific guidelines in establishing realistic career goals; exploring business opportunities in the new media market.
  2. Developing a promotional package tied to the Internet and digital delivery systems.
  3. Examination of media marketing via the Internet.
  4. Continued exploration of technology on music with a focus on internet video and digital downloads.
  5. Exploration of emerging markets and media types, such as gaming via device, and newer forms such as web-based gaming.
5. Repeatability - Moved to header area.
6. Methods of Evaluation -
The student will demonstrate proficiency by:
  1. Presentation of a promotional package.
  2. Presentation of a marketing plan that addresses both traditional and web-based delivery.
  3. Development and presentation of a promotional website.
  4. Written midterm and final examination.
  5. Weekly quizzes on entertainment law.
7. Representative Text(s) -
Brabek, Jeffrey. Entertainment Industry Handbook, 4th edition.. Upper Saddle River, NJ: Prentice Hall, 2012.

8. Disciplines -
Commercial Music
9. Method of Instruction -
  1. Lecture presentations and classroom discussion using the language of the entertainment industry and new media.
  2. In-class viewing of video interviews with entertainment industry and new media experts.
  3. Listening to and viewing streaming audio and video examples from various web distribution sites.
10. Lab Content -
Lab assignments can include:
  1. Data and sample rate encoding for audio and video.
  2. Web design for promotion.
  3. Logo design.
  4. Copyright registration.
  5. Service mark searches.
  6. Sample clearance searches.
  7. Creating sample podcasts, etc.
11. Honors Description - No longer used. Integrated into main description section.
12. Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
  1. Written midterm and final examination.
  2. Written reviews of articles on new aspects of the entertainment industry.
  3. Read reviews of new aspects of media in the global marketplace.
13. Need/Justification -
This course is a required core course for the AA degree and Certificate of Acheivement in Music Technology.

Course status: Active
Last updated: 2014-02-25 15:19:44

Foothill CollegeApproved Course Outlines