|Fine Arts and Communication Division|
|ART 36||HISTORY OF GRAPHIC DESIGN||Summer 2011|
|4 hours lecture.||4 Units |
|Total Quarter Learning Hours: 48
(Total of All Lecture, Lecture/Lab, and Lab hours X 12)|
| ||Lecture Hours: 4
||Lab Hours: ||Lecture/Lab: |
| ||Note: If Lab hours are specified, see item 10. Lab Content below.|
|Statement:|| Not Repeatable.|
| ||Course Status: Active||Grading: Letter Grade with P/NP option|
| ||Degree Status: Applicable||Credit Status: Credit|
| ||Degree or Certificate Requirement: AA Degree, Certificate of Achievement, Foothill GE|
| ||GE Status: Humanities|
|Articulation Office Information -|
| ||Transferability: Both||Validation: 12/10/09; 1/26/11|
|Cross Listed as:||GID 1|
|1. Description - |
|A study of the development of visual communication in art, graphic design, illustration and popular culture. Emphasis on the role, impact and interpretation of images, symbols, and typography used in informative and persuasive media.|
|Advisory: Not open to students with credit in GID 1 or GRDS 36.|
|2. Course Objectives - |
|The student will be able to: |
- analyze visual communication in historical and cultural context.
- discuss the relation of visual communication in various societal and cultural settings.
- understand the historical principles of visual communication.
- discuss issues and ramifications of the use of technology in visual communication.
- analyze content and purpose in relation to specific media.
- interpret images, symbols and typography.
- understand the influence and impact of informative and persuasive media on culture.
- discuss how images and icons of the past are being recontextualized to form new ideas and cross-cultural identities.
|3. Special Facilities and/or Equipment - |
- A lecture room equipped with instructional computer, high resolution color monitor, software, projection system, sound system, and lighting suitable for listening to audio media and displaying projected media.
- When taught via Foothill Global Access:
- On-going access to computer with Email software and capabilities.
- Email address.
- Java-script enabled internet browsing software.
|4. Course Content (Body of knowledge) - |
- Historical Survey
- Cave painting
- The invention of writing
- Graphic communication in Ancient Egypt
- Printing and printing trades
- Visual arts of the Renaissance
- Typography in the Industrial Age
- Photography as the new communications tool
- Lithography and printing
- Arts and crafts movement
- Art Nouveau
- Glasgow Style
- Vienna Secession
- The influence of modern & contemporary art
- De Stihl
- Art Deco
- Heroic Realism
- Abstract Expressionism
- Pop Art
- Conceptual Art & Fluxes
- Feminist Art Movement
- Printmaking resurgence
- Electronic Art
- Early Modern graphic design
- Wiener Werkstatte
- Modern graphic design
- De Stijl
- New Typography
- Art Deco
- Heroic Realism
- Late Modern graphic design
- Swiss International
- Corporate identity and visual systems
- Revival and Eclectic
- Japanese Modern
- Counter culture influences
- New Wave
- Emigre, Cranbrook, Cal Arts, Fuse
- Historical Analysis
- Relationships between historical periods and styles
- Developments of traditions and iconography
- Relationship of media and message
- Relationship between communicator and audience
- Communication strategies and social conditions
- New media and the global community
- Visual Experience
- Perception and response
- Information, influence and propaganda
- Media and experience
- Images in art and advertising
- The Expressive Image
- Interpreting images in art
- Interpreting images in advertising
- Interpreting images in graphic design
- Interpreting symbols and identity systems
- Image appropriation and recontextualization
|5. Repeatability - Moved to header area.|
|6. Methods of Evaluation - |
- Quizzes, tests or exams
- Papers, projects, or field journals
|7. Representative Text(s) - |
|Meggs, Phillip and Purvis, Alston. A History of Graphic Design, 4th Edition. Hoboken, New Jersey. Wiley, John & Sons, Inc., 2005. |
|8. Disciplines - |
Graphic and Interactive Design
|9. Method of Instruction - |
|Lecture, Discussion, Oral presentations, Laboratory. |
|10. Lab Content - |
|Not applicable. |
|11. Honors Description - No longer used. Integrated into main description section.|
|12. Types and/or Examples of Required Reading, Writing and Outside of Class Assignments - |
- Weekly reading assignments from assigned textbook.
- Weekly reading of lecture highlights covering subject matter from assigned textbook.
- Weekly reading from assigned internet links.
- Weekly essays based on lecture and reading.
- Weekly participation in online discussions.
|13. Need/Justification - |
|This course is a required core course for the AA and Certificate of Achievement in Graphic & Interactive Design and satisfies the Foothill GE Requirement for Area I, Humanities. |