Print Version

Effective: Summer 2011

Advisory: Advisory: Not open to students with credit in GID 1 or GRDS 36.
Grade Type: Letter Grade, the student may select Pass/No Pass
Not Repeatable.
FHGE: Humanities Transferable: CSU/UC
4 hours lecture. (48 hours total per quarter)

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Description -
A study of the development of visual communication in art, graphic design, illustration and popular culture. Emphasis on the role, impact and interpretation of images, symbols, and typography used in informative and persuasive media.

Course Objectives -
The student will be able to:
  1. analyze visual communication in historical and cultural context.
  2. discuss the relation of visual communication in various societal and cultural settings.
  3. understand the historical principles of visual communication.
  4. discuss issues and ramifications of the use of technology in visual communication.
  5. analyze content and purpose in relation to specific media.
  6. interpret images, symbols and typography.
  7. understand the influence and impact of informative and persuasive media on culture.
  8. discuss how images and icons of the past are being recontextualized to form new ideas and cross-cultural identities.
Special Facilities and/or Equipment -
  1. A lecture room equipped with instructional computer, high resolution color monitor, software, projection system, sound system, and lighting suitable for listening to audio media and displaying projected media.
  2. When taught via Foothill Global Access:
    1. On-going access to computer with Email software and capabilities.
    2. Email address.
    3. Java-script enabled internet browsing software.

Course Content (Body of knowledge) -
  1. Historical Survey
    1. Cave painting
    2. The invention of writing
    3. Graphic communication in Ancient Egypt
    4. Printing and printing trades
    5. Visual arts of the Renaissance
    6. Typography in the Industrial Age
    7. Photography as the new communications tool
    8. Lithography and printing
    9. Arts and crafts movement
      1. British
      2. American
    10. Art Nouveau
      1. French/Belgian
      2. Jugenstil
      3. Glasgow Style
      4. Vienna Secession
      5. American
      6. Italian
    11. The influence of modern & contemporary art
      1. Cubism
      2. Futurism
      3. Dada
      4. Expressionism
      5. De Stihl
      6. Contructivism
      7. Bauhaus
      8. Art Deco
      9. Surrealism
      10. Heroic Realism
      11. Abstract Expressionism
      12. Pop Art
      13. Conceptual Art & Fluxes
      14. Feminist Art Movement
      15. Printmaking resurgence
      16. Postmodernism
      17. Electronic Art
    12. Early Modern graphic design
      1. Plakatstil
      2. Wiener Werkstatte
    13. Modern graphic design
      1. Futurism
      2. Constructivism
      3. De Stijl
      4. Bauhaus
      5. New Typography
      6. Art Deco
      7. Heroic Realism
    14. Late Modern graphic design
      1. Swiss International
      2. Corporate identity and visual systems
      3. Polish
      4. Revival and Eclectic
      5. Psychedelic
      6. Japanese Modern
    15. Postmodernism
      1. Counter culture influences
      2. Punk
      3. New Wave
      4. Memphis
    16. Digital
      1. Emigre, Cranbrook, Cal Arts, Fuse
      2. Deconstruction
      3. Rave
      4. Kenetics
  2. Historical Analysis
    1. Relationships between historical periods and styles
    2. Developments of traditions and iconography
    3. Relationship of media and message
    4. Relationship between communicator and audience
    5. Communication strategies and social conditions
    6. New media and the global community
  3. Visual Experience
    1. Perception and response
    2. Information, influence and propaganda
    3. Media and experience
    4. Images in art and advertising
  4. The Expressive Image
    1. Interpreting images in art
    2. Interpreting images in advertising
    3. Interpreting images in graphic design
    4. Interpreting symbols and identity systems
    5. Image appropriation and recontextualization
Methods of Evaluation -
  1. Quizzes, tests or exams
  2. Papers, projects, or field journals
  3. Discussion
Representative Text(s) -
Meggs, Phillip and Purvis, Alston. A History of Graphic Design, 4th Edition. Hoboken, New Jersey. Wiley, John & Sons, Inc., 2005.

Disciplines -
Graphic and Interactive Design
Method of Instruction -
Lecture, Discussion, Oral presentations, Laboratory.
Lab Content -
Not applicable.
Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
  1. Weekly reading assignments from assigned textbook.
  2. Weekly reading of lecture highlights covering subject matter from assigned textbook.
  3. Weekly reading from assigned internet links.
  4. Weekly essays based on lecture and reading.
  5. Weekly participation in online discussions.