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Effective: Summer 2015
MATH 12CALCULUS FOR BUSINESS & ECONOMICS5 Unit(s)

Prerequisites: Prerequisite: MATH 48A.
Advisory: Advisory: Demonstrated proficiency in English by placement as determined by score on the English placement test OR through an equivalent placement process OR completion of ESLL 25 & ESLL 249.
Grade Type: Letter Grade, the student may select Pass/No Pass
Not Repeatable.
FHGE: Non-GE Transferable: CSU/UC
5 hours lecture. (60 hours total per quarter)

Student Learning Outcomes -
  • A student will be able to apply elementary ideas of single variable differential and integral calculus to the solution of application problems from the business, economics, and the social sciences.
  • A student will be able to discuss and write solutions to applied calculus problems from business, economics, and the social sciences using appropriate mathematical language and notation.
Description -
A study of the techniques of differential and integral calculus, with an emphasis on the application of these techniques to problems in business and economics.

Course Objectives -
The student will be able to:
  1. demonstrate an understanding of elementary functions including finding the derivatives of polynomial, rational, exponential, logarithmic functions, functions involving constants, sums, differences, products, quotients, and the chain rule
  2. demonstrate understanding of elementary ideas of limits, rates of change, and the derivative.
  3. apply techniques of differentiation, graphically, numerically and symbolically including sketching graphs of functions using horizontal/vertical asymptotes, intercepts, and the first and second derivatives to determine intervals where the function is increasing/decreasing, is concave up/down, and has local extrema and points of inflection
  4. use the derivative to solve application problems, including cost/marginal cost, profit/marginal profit, revenue/marginal revenue, optimization problems (max/min), rates of change and tangent lines
  5. demonstrate understanding of integration, including definite and indefinite integrals by using general integral formulas, integration by substitution and other integration techniques.
  6. Solve applications problems using definite integrals, including problems drawn from business and economics
  7. Demonstrate an understanding of antidifferentiation techniques and be able to analyze antiderivatives graphically and numerically.
  8. Use technology such as graphing calculators and/or computer software to assist in solving problems involving any of the topics in (A) through (G) above
  9. discuss mathematical problems and write solutions in accurate mathematical language and notation.
  10. interpret mathematical solutions.
Special Facilities and/or Equipment -
  1. Graphing Calculator
  2. When taught hybrid: Four lecture hours per week in face-to-face contact and one hour per week using CCC Confer. Students need internet access.

Course Content (Body of knowledge) -
  1. Demonstrate an understanding of elementary functions
    1. Linear functions
    2. Average rate of change
    3. Exponential functions
    4. Logarithmic functions
    5. Exponential growth and decay
    6. Proportionality and power functions
  2. Demonstrate understanding of elementary ideas of limits, rates of change, and the derivative.
    1. Limits
      1. Approximation of limits numerically and visually from graphs of functions
      2. Limits and continuity
      3. Computation of limits algebraically
      4. Limit definition of the derivative
    2. Instantaneous rate of change and tangent lines
    3. The derivative function
    4. Interpretations of the derivative
    5. The second derivative
    6. Marginal cost, profit, and revenue
  3. Apply techniques of differentiation, graphically numerically and symbolically
    1. Derivative formulas for powers and polynomials.
    2. Exponential and logarithmic functions
    3. The chain rule
    4. The sum, product, and quotient rules
    5. Implicit differentiation
    6. Sketching graphs of functions using horizontal/vertical asymptotes, intercepts, and the first and second derivatives to determine intervals where the function is increasing/decreasing, is concave up/down, and has local extrema and points of inflection
  4. Use the derivative to solve problems in optimization, with particular emphasis on problems from business and economics.
    1. Local maxima and minima
    2. Inflection points
    3. Global maxima and minima
    4. Profit cost and revenue
    5. Average cost
    6. Elasticity of demand
    7. Logistic growth
  5. Demonstrate understanding of elementary ideas of accumulated change and the definite integral.
    1. The definite integral
    2. The definite integral as area
    3. Interpretations of the definite integral
    4. The fundamental theorem of calculus
    5. Approximate definite integrals using Riemann sums
  6. Solve applications problems using definite integrals
    1. Average value
    2. Consumer and producer surplus
    3. Present and future value
    4. Areas between curves: computation of with definite integrals and in applications (e.g., total profit)
  7. Demonstrate an understanding of antidifferentiation techniques and be able to analyze antiderivatives graphically and numerically.
    1. Constructing antiderivatives analytically
    2. Integration by substitution
    3. Using the fundamental theorem to find definite integrals
    4. Integration by parts
    5. Analyze antiderivatives graphically and numerically
  8. Use technology such as graphing calculators and/or computer software to assist in solving problems involving any of the topics in (A) through (G) above.
    1. Calculator/computer utilities for approximating graphs of derivative functions.
    2. Calculator/computer utilities for evaluating definite integrals
    3. Calculator/computer utilities for approximating graphs of antiderivative functions
  9. Discuss mathematical problems and write solutions in accurate mathematical language and notation.
    1. Use of proper notation
  10. Interpret mathematical solutions.
    1. Explain significance of solutions to application problems.
Methods of Evaluation -
  1. Homework
  2. Quizzes
  3. Exams
  4. Proctored comprehensive final examination
Representative Text(s) -
Stefan Waner & Steven Costenoble. Applied Calculus. 6th ed. Boston:Brooks/Cole, 2014.

Disciplines -
Mathematics
 
Method of Instruction -
  1. Lecture
  2. Discussion
  3. Cooperative learning exercises
 
Lab Content -
Not applicable.
 
Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
  1. Homework Problems: Homework problems covering subject matter from text and related material ranging from 30 - 60 problems per week. Students will need to employ critical thinking in order to complete assignments.
  2. Reading and study of the textbook, related materials and notes.
  3. Projects: Student projects covering subject matter from textbook and related materials. Projects will require students to discuss mathematical problems,write solutions in accurate mathematical language and notation and interpret mathematical solutions. Projects may require the use of a computer algebra system such as Mathematica or MATLAB.
  4. Worksheets: Problems and activities covering the subject matter.
Such problems and activities will require students to think critically. Such worksheets may be completed both inside and/or outside of class.