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Effective: Summer 2017
HORT 55AGREEN INDUSTRY MANAGEMENT: BUSINESS PRACTICES3 Unit(s)

Grade Type: Letter Grade Only
Not Repeatable.
FHGE: Non-GE Transferable: CSU
3 hours lecture. (36 hours total per quarter)

Student Learning Outcomes -
  • Discuss common management problems and potential solutions.
  • Prepare a written business or stategic management plan.
Description -
Introductory survey of green industry management and business practices. Geared to people in such fields as landscape construction, nursery management, and landscape design, this course focuses on helping individuals successfully organize, manage, and/or market their agency or small business. The class utilizes both a theoretical and hands-on approach to the application of common business principles.

Course Objectives -
The student will be able to:
  1. demonstrate knowledge of common green industry business organizational structures.
  2. analyze personal and professional traits to determine suitable business organizational and management styles.
  3. analyze the existing assets and liabilities of a business.
  4. demonstrate knowledge of the elements of business and organizational planning, marketing, public relations, and financing.
  5. discuss human resource development and management.
  6. prepare a written business or strategic management plan.
Special Facilities and/or Equipment -
Design laboratory with multi-media projection system.

Course Content (Body of knowledge) -
  1. Identify common business structure for the green industry
    1. Self employment
    2. Partnerships
    3. Corporations
  2. Self-assessment research and process
    1. Determination of individual strengths and weaknesses
    2. Compare individual traits to requirements of various business structures
  3. Organizational financial analysis
    1. Profit and loss
    2. Balance sheet
    3. Cash flow analysis
  4. Standard techniques in green business operations
    1. Financing
    2. Strategic planning
    3. Management styles and policies
    4. Goal setting
    5. Marketing and public relations
    6. Developing a strategic and/or business plan
    7. Legal requirements
    8. Liability protection
    9. Business development
    10. Taxes
  5. Managing employees and human resources
    1. Hiring
    2. Motivation
    3. Management
  6. Writing a business plan
    1. Content
    2. Strategies
Methods of Evaluation -
  1. Participation through attendance
  2. Exercises and assignments
  3. Midterm examination
  4. Business or strategic plan
  5. Final examination
Representative Text(s) -
Dell, Owen. How to Start a Home-Based Landscaping Business. 7th ed. Old Saybrook, CT: Globe Pequot Press, 2015.

Disciplines -
Ornamental Horticulture
 
Method of Instruction -
  1. Lectures.
  2. Discussions.
  3. Guest speakers.
  4. Assigned reading activities.
  5. Self-guided research.
 
Lab Content -
Not applicable.
 
Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
  1. Reading assignments will include reading approximately 30-50 pages per week from assigned text. Supplemental reading will be provided in hand-out form or through reference to on-line resources.
  2. Writing assignments include:
    1. Topical white papers.
    2. Preparation of business plan.
  3. Other:
    1. Lectures will address reading topics and experiences of instructor. Classroom discussion and demonstrations in support of lecture topics will be provided.
    2. Guest speakers from industry will provide supplemental lecture and demonstration.