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Effective: Fall 2011
GID 60CAREERS IN THE VISUAL ARTS2 Unit(s)

Advisory: Advisory: Not open to students with credit in GRDS 50 or VART 50.
Grade Type: Letter Grade, the student may select Pass/No Pass
Not Repeatable.
FHGE: Non-GE Transferable: CSU
2 hours lecture. (24 hours total per quarter)

Student Learning Outcomes -
  • A successful student will demonstrate an awareness of various career options for visual artists.
  • A successful student will be able to identify examples of visual art representing six careers options for visual artists.
Description -
Exploring the field of visual arts including commercial arts, graphic design, photography, video arts, web site design, and illustration. Survey of career paths including art studios, company art departments, advertising agencies, freelance, and other job opportunities for creative services professionals.

Course Objectives -
The student will be able to:
  1. demonstrate a working knowledge of the functions, problems, psychology, principles and vocabulary of the visual arts field.
  2. exhibit an understanding of the vocational demands and disciplines of the visual arts for a culturally-diverse marketplace.
  3. display an awareness of employment and job training possibilities available for creative services professionals.
Special Facilities and/or Equipment -
None.

Course Content (Body of knowledge) -
  1. Studio, company and agency practices and terminology
  2. Graphic Design Careers
    1. Art director
    2. Designer
    3. Production artist
    4. Desktop publisher
    5. Freelance illustrator
    6. Web page designer
    7. Advertising agency staff
  3. Design
    1. Product designer
    2. Fashion designer
    3. Interior designer
    4. Architectural designer
    5. Environment designer
    6. Set designer and production artist
  4. Media Arts
    1. Media Director, Producer
    2. Computer Graphics Designer
    3. Art Director Creative Director and Production Artist
    4. Interface Designers, Instructional Designers, Desktop Publishers
    5. Freelance Illustrator, Computer Artist, Performance Artists
    6. Animators, Game Designers, Video Producers, Technical Directors
    7. Digital Sound Designers, Multimedia Designers
    8. Videographer
    9. Photographer, Picture Editor, Studio Management
  5. Fine Art
    1. Exhibiting artist
    2. Gallery director
    3. Museum curator
    4. Exhibition designer
    5. Artist representative
    6. Art consultant
  6. Continuing education at four-year colleges
    1. Transfer state colleges and universities
    2. Private professional institutions
  7. The job search
    1. Self employment
    2. Professional organizations
    3. Employment agencies
    4. Classified newspaper sections
    5. College employment services
    6. Networking
    7. Internet
  8. Field trips to visual arts organizations and workplaces
  9. Guest lecturers working in the field
Methods of Evaluation -
  1. Written examinations and reports
  2. Full class critiques and discussions
Representative Text(s) -
None.

Disciplines -
Art
Graphic and Interactive Design
Photography
Theatre Design
Video Arts
 
Method of Instruction -
Lecture, Discussion, Electronic discussions/chat.
 
Lab Content -
Not applicable.
 
Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -
Example of required reading assignments:
All reading materials are provided in the Etudes course shell.
Example of required writing assignment - Lesson 3:
Find an example of printed visual design, this can be a brochure, flyer, direct mail, or sales kit. Write a 200-250 word description of the printed design, explain (to the best of your ability) how visual communication was used in the printed design.